U.K. Licensing Awards Unveils Finalists

EUROPE–The U.K. Licensing Awards has revealed the finalists for its Best Licensed Property, Product, Retail and Best Licensed Marketing Communications awards.

April 6, 2018

U.K. Licensing Awards Unveils Finalists

The winners of each category will be announced in London on Sept. 13.


The annual U.K. Licensing Awards will take place at The Great Room at The Grosvenor House Hotel in London, Sept. 12, one month before Brand Licensing Europe takes place Oct. 10-12.

“We’re delighted to be the headline sponsor for the Licensing Awards 2017,” says Anna Knight, brand director, Brand Licensing Europe. “As retail sales as a whole continue to decline, sales of licensed product are bucking this trend. As the sector matures, licensing is expanding to more sectors and more territories–and brand owners, licensors and retailers are becoming increasingly creative and innovative with the products they are creating and selling.”


  • Best Preschool Licensed Property (ages 0-5)

    : “Blaze and the Monster Machines,”

    The Gruffalo,

    “Hey Duggee,” “In the Night Garden,” “Paw Patrol,” “Peppa Pig,” “PJ Masks,” “Teletubbies,” “Thomas & Friends” and

    The Very Hungry Caterpillar


    • Best Children’s or Tween Licensed Property (ages 5-12)

      : Barbie, LEGO, My Little Pony, Pokémon, “The Powerpuff Girls,” Shopkins, “Thunderbirds Are Go” and “Teenage Mutant Ninja Turtles.”

      • Best Teen or Adult Licensed Property

        : “Adventure Time,” Emoji, “Game of Thrones,”

        Harry Potter

        , Me To You, Pusheen, “The Simpsons” and WWE.

        • Best Film Licensed Property


          Beauty and the Beast, Despicable Me, Fantastic Beasts and Where to Find Them, Guardians of the Galaxy Vol. 2, The LEGO Batman Movie, Star Wars (Rogue One: A Star Wars Story), Trolls


          Wonder Woman


          • Best Music or Celebrity Licensed Property

            : The Beatles, Jamie Oliver, Jennifer Lopez, JoJo Siwa, Jourdan Dunn, Justin Bieber, Little Mix and Tom Kerridge.

            • Best Sports Licensed Property

              : Chelsea FC, England Rugby, FC Barcelona, The Football Association, Liverpool Football Club, Manchester City Football Club, National Basketball Association and Tottenham Hotspur Football Club.

              • The Classic Licensed Property Award

                : Batman, Disney Princess, “Doctor Who,” “Fireman Sam,” Miffy, Mr. Men Little Miss,

                Paddington Bear

                , Pokémon, “Power Rangers,” Roald Dahl, “Sesame Street” and Smiley.

                PRODUCT FINALISTS

                • Best Licensed Toys or Games Range


                  The LEGO Batman Movie

                  range from LEGO, My Little Pony role play toys from HTI, Nick Jr. Ready Steady Dough range for The Entertainer from addo Play, “Paw Patrol” arts and crafts range from Sambro, “PJ Masks” toy range from Flair and

                  The World of Eric Carle

                  arts and crafts range from Rainbow Designs.

                  • Best Licensed Dress-Up or Partyware Range

                    : DC Girls dress up for George at Asda from Rubie’s, Disney Princess dress-up for Sainsbury’s from Rubie’s, Horrible Histories dress up from RH Swimth & Son,

                    LEGO Batman

                    dress up from Jakks Pacific, “Paw Patrol” party range from Amscan and

                    Toy Story

                    Disney Baby dress up from Travis Designs.

                    • Best Licensed Preschool Apparel Range (ages 0-5)

                      : Disney Princess tutus for George at Asda from Paul Dennicci,

                      The Gruffalo

                      boys’ collections for Tu at Sainsbury’s, Mr. Men collection from Tobias & The Bear,

                      Peter Rabbit

                      collection for Mothercare from Paul Dennicci,

                      Star Wars

                      collection from Cooneen by Desing and

                      Winnie the Pooh

                      90th range from Matalan.

                      • Best Licensed Children’s Apparel Range

                        : Akid x Good Luck


                        footwear from Akid Brands,

                        Beauty and the Beast

                        spring/summer collection from TVM Fashion Lab, DC Comics girls’ t-shirt collection for George at Asda, My Little Pony Girls’ footwear for Argos from William Lamb, My Little Pony nightwear for George at Asda from Aykroyd & Sons and Pokémon apparel range for Next from Fashion U.K.

                        • Best Licensed Adult Apparel Range

                          : Barbie collection for ASOS from Somberbond, Lon Dunn by Jourdan Dunn collection from Missguided, Mr. Men Father’s Day range from Blues, My Little Pony collection for Primark from Bravado, Pokémon collection from HYPE and Pusheen collection for Primark from Poetic Brands.

                          • Best Licensed Written, Listening or Learning Range

                            : “Doctor Who” Mr. Men books from Penguin Random House, My Little Pony creative coloring books from Hachette Children’s Group,

                            My Little Pony Magazine

                            from Signature Publishing, “Paw Patrol” range from Parragon Books, “Peppa Pig” ELA range from Trends and

                            The World of Eric Carle

                            activity range from Parragon Books.

                            • Best Licensed Paper Products or Stationery Range


                              Ladydbird Books for Grown-Ups

                              greeting cards from Danilo, Marvel notebook collection from Pyramid International, My Little Pony stationery range from Blue Sky Studios, Sara Miller London stationery collection from Blueprint Collections,

                              Star Wars

                              greeting cards from U.K. Greetings and

                              Winnie the Pooh

                              giftwrappings collection for M&S from Hallmark.

                              • Best Licensed Giftware Range


                                Despicable Me

                                backpack collection from Posh Paws,

                                Harry Potter

                                giftware from Half Moon Bay, Marvel

                                Civil War

                                vintage army collection from BB Designs, Nintendo Gameboy collection from Bioworld Europe, Polaroid gift range from Fizz Creations and “The Simpsons” The Undressed collection from Skinnydip.

                                • Best Licensed Home Décor, Tableware or Housewares Range

                                  : “Friends” Central Perk homewares from Pyramid International, Mickey Mouse outdoor summer collection from Primark, Slush Puppie range from Fizz Creations,

                                  Star Wars

                                  BB-8 homewares range from Funko,


                                  glow bedding and accessories range from Character World and V&A

                                  Alice in Wonderland

                                  collection from Creative Tops.

                                  • Best Licensed Food or Drink Range

                                    : “Candy Crush” baking kits from Bakedin, Crayola Crafty Cooks range from Fiddes Payne,

                                    The Gruffalo

                                    Ice Tusks from Brand of Brothers, Marmite range from Kinnerton, Pusheen confectionery from Mallow Tree and Tango Popcorn from Yumsh Snacks.

                                    • The Innovation Award


                                      Beauty and the Beast

                                      chip collection for Primark,


                                      DM3 Flying Minion Dave from Wow! Stuff, “In the Night Garden” sleep tight all night Igglepiggle from Golden Bear, “Paw Patrol” UV Pup Top for Morrisons from Bioworld International, “Peppa Pig” color changing raincoat from Squidkids and VW Retro special edition fridge from Gorenje.

                                      RETAIL FINALISTS

                                      • Best Retailer of Preschool Licensed Products (ages 0-5)

                                        : Argos, Asda, Mothercare, Sainbury’s, Shop Direct and Smyths.

                                        • Best Retailer of Kids’ Licensed Products (ages 5-16)

                                          : Argos, Clarie’s Accessories, Next, Primark, Sainsbury’s and Tesco.

                                          • Best Retailer of Adult Licensed Products

                                            : ASOS, Forbidden Planet, HMV, Next, Primark and Sainsbury’s.

                                            • The Radar Award (for retailers that have considerably upped their licensing activities in the last year)

                                              : B&M, Card Factory, Character.com, Matalan, The Range and Wilko

                                              • Best Licensed Retail Execution

                                                : DC Comics’ Be a Superhero This Summer at Intu, Disney Princess Dream Big at Tesco,

                                                Finding Dory

                                                summer campaign at Sainsbury’s, Minnie and Mickey Mouse launch campaign at GAP, My Little Pony Easter activation at Primark, Nickelodeon All Stars Easter activity at Intu,

                                                Star Wars

                                                Mission at Asda and WWE WrestleMania at Selfridges.

                                                BEST LICENSED MARKETING COMMUNICATIONS AWARD FINALISTS

                                                • Masters of The Universe

                                                  Epic Skeletor with Moneysupermarket.com (Agencies: Born Licensing and Mother)

                                                  • The Angry Birds Movie

                                                    with Peperami (Agency: Brand & Deliver)?

                                                    • “Thunderbirds” Savers are Go with Halifax Bank (Agency: adam&eveDDB)

                                                      • “Absolutely Fabulous” with Cadbury Amaze Bites (Agency: Lime Communications)

                                                        • Trolls

                                                          with Vosene Kids (Agency: Lime Communications)

                                                          • Mr. Men with Heathrow’s Holiday Experience

                                                            • Storks

                                                              with Mail Boxes (Agency: Lime Communications)

                                                              • Warner Bros. classic animation with Halifax Bank (Agency: adam&eveDDB)

                                                                LIMA U.K. RISING STARS FINALISTS

                                                                • Katie Ball, retail partnerships manager, BBC Worldwide

                                                                  • Charlotte Boyce, European campaign manager, Nickelodeon

                                                                    • Omar Khan, licensing and special projects manager, Forbidden Planet

                                                                      • Grace Pantony, licensing director, Marshall Amplifiers

                                                                        • Hannah Stevens, retail and brand manager, CPLG

                                                                          • Sophie Yates, licensing coordinator, Bulldog Licensing

                                                                            The U.K. Licensing Awards are organized by Max Publishing, supported by LIMA and sponsored by Brand Licensing Europe.

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