The winners of each category will be announced in London on Sept. 13.
The annual U.K. Licensing Awards will take place at The Great Room at The Grosvenor House Hotel in London, Sept. 12, one month before Brand Licensing Europe takes place Oct. 10-12.
“We’re delighted to be the headline sponsor for the Licensing Awards 2017,” says Anna Knight, brand director, Brand Licensing Europe. “As retail sales as a whole continue to decline, sales of licensed product are bucking this trend. As the sector matures, licensing is expanding to more sectors and more territories–and brand owners, licensors and retailers are becoming increasingly creative and innovative with the products they are creating and selling.”
BEST LICENSED PROPERTY FINALISTS
Best Preschool Licensed Property (ages 0-5)
: “Blaze and the Monster Machines,”
“Hey Duggee,” “In the Night Garden,” “Paw Patrol,” “Peppa Pig,” “PJ Masks,” “Teletubbies,” “Thomas & Friends” and
The Very Hungry Caterpillar
Best Children’s or Tween Licensed Property (ages 5-12)
: Barbie, LEGO, My Little Pony, Pokémon, “The Powerpuff Girls,” Shopkins, “Thunderbirds Are Go” and “Teenage Mutant Ninja Turtles.”
Best Teen or Adult Licensed Property
: “Adventure Time,” Emoji, “Game of Thrones,”
, Me To You, Pusheen, “The Simpsons” and WWE.
Best Film Licensed Property
Beauty and the Beast, Despicable Me, Fantastic Beasts and Where to Find Them, Guardians of the Galaxy Vol. 2, The LEGO Batman Movie, Star Wars (Rogue One: A Star Wars Story), Trolls
Best Music or Celebrity Licensed Property
: The Beatles, Jamie Oliver, Jennifer Lopez, JoJo Siwa, Jourdan Dunn, Justin Bieber, Little Mix and Tom Kerridge.
Best Sports Licensed Property
: Chelsea FC, England Rugby, FC Barcelona, The Football Association, Liverpool Football Club, Manchester City Football Club, National Basketball Association and Tottenham Hotspur Football Club.
The Classic Licensed Property Award
: Batman, Disney Princess, “Doctor Who,” “Fireman Sam,” Miffy, Mr. Men Little Miss,
, Pokémon, “Power Rangers,” Roald Dahl, “Sesame Street” and Smiley.
Best Licensed Toys or Games Range
The LEGO Batman Movie
range from LEGO, My Little Pony role play toys from HTI, Nick Jr. Ready Steady Dough range for The Entertainer from addo Play, “Paw Patrol” arts and crafts range from Sambro, “PJ Masks” toy range from Flair and
The World of Eric Carle
arts and crafts range from Rainbow Designs.
Best Licensed Dress-Up or Partyware Range
: DC Girls dress up for George at Asda from Rubie’s, Disney Princess dress-up for Sainsbury’s from Rubie’s, Horrible Histories dress up from RH Swimth & Son,
dress up from Jakks Pacific, “Paw Patrol” party range from Amscan and
Disney Baby dress up from Travis Designs.
Best Licensed Preschool Apparel Range (ages 0-5)
: Disney Princess tutus for George at Asda from Paul Dennicci,
boys’ collections for Tu at Sainsbury’s, Mr. Men collection from Tobias & The Bear,
collection for Mothercare from Paul Dennicci,
collection from Cooneen by Desing and
Winnie the Pooh
90th range from Matalan.
Best Licensed Children’s Apparel Range
: Akid x Good Luck
footwear from Akid Brands,
Beauty and the Beast
spring/summer collection from TVM Fashion Lab, DC Comics girls’ t-shirt collection for George at Asda, My Little Pony Girls’ footwear for Argos from William Lamb, My Little Pony nightwear for George at Asda from Aykroyd & Sons and Pokémon apparel range for Next from Fashion U.K.
Best Licensed Adult Apparel Range
: Barbie collection for ASOS from Somberbond, Lon Dunn by Jourdan Dunn collection from Missguided, Mr. Men Father’s Day range from Blues, My Little Pony collection for Primark from Bravado, Pokémon collection from HYPE and Pusheen collection for Primark from Poetic Brands.
Best Licensed Written, Listening or Learning Range
: “Doctor Who” Mr. Men books from Penguin Random House, My Little Pony creative coloring books from Hachette Children’s Group,
My Little Pony Magazine
from Signature Publishing, “Paw Patrol” range from Parragon Books, “Peppa Pig” ELA range from Trends and
The World of Eric Carle
activity range from Parragon Books.
Best Licensed Paper Products or Stationery Range
Ladydbird Books for Grown-Ups
greeting cards from Danilo, Marvel notebook collection from Pyramid International, My Little Pony stationery range from Blue Sky Studios, Sara Miller London stationery collection from Blueprint Collections,
greeting cards from U.K. Greetings and
Winnie the Pooh
giftwrappings collection for M&S from Hallmark.
Best Licensed Giftware Range
backpack collection from Posh Paws,
giftware from Half Moon Bay, Marvel
vintage army collection from BB Designs, Nintendo Gameboy collection from Bioworld Europe, Polaroid gift range from Fizz Creations and “The Simpsons” The Undressed collection from Skinnydip.
Best Licensed Home Décor, Tableware or Housewares Range
: “Friends” Central Perk homewares from Pyramid International, Mickey Mouse outdoor summer collection from Primark, Slush Puppie range from Fizz Creations,
BB-8 homewares range from Funko,
glow bedding and accessories range from Character World and V&A
Alice in Wonderland
collection from Creative Tops.
Best Licensed Food or Drink Range
: “Candy Crush” baking kits from Bakedin, Crayola Crafty Cooks range from Fiddes Payne,
Ice Tusks from Brand of Brothers, Marmite range from Kinnerton, Pusheen confectionery from Mallow Tree and Tango Popcorn from Yumsh Snacks.
The Innovation Award
Beauty and the Beast
chip collection for Primark,
DM3 Flying Minion Dave from Wow! Stuff, “In the Night Garden” sleep tight all night Igglepiggle from Golden Bear, “Paw Patrol” UV Pup Top for Morrisons from Bioworld International, “Peppa Pig” color changing raincoat from Squidkids and VW Retro special edition fridge from Gorenje.
Best Retailer of Preschool Licensed Products (ages 0-5)
: Argos, Asda, Mothercare, Sainbury’s, Shop Direct and Smyths.
Best Retailer of Kids’ Licensed Products (ages 5-16)
: Argos, Clarie’s Accessories, Next, Primark, Sainsbury’s and Tesco.
Best Retailer of Adult Licensed Products
: ASOS, Forbidden Planet, HMV, Next, Primark and Sainsbury’s.
The Radar Award (for retailers that have considerably upped their licensing activities in the last year)
: B&M, Card Factory, Character.com, Matalan, The Range and Wilko
Best Licensed Retail Execution
: DC Comics’ Be a Superhero This Summer at Intu, Disney Princess Dream Big at Tesco,
summer campaign at Sainsbury’s, Minnie and Mickey Mouse launch campaign at GAP, My Little Pony Easter activation at Primark, Nickelodeon All Stars Easter activity at Intu,
Mission at Asda and WWE WrestleMania at Selfridges.
BEST LICENSED MARKETING COMMUNICATIONS AWARD FINALISTS
Masters of The Universe
Epic Skeletor with Moneysupermarket.com (Agencies: Born Licensing and Mother)
The Angry Birds Movie
with Peperami (Agency: Brand & Deliver)?
“Thunderbirds” Savers are Go with Halifax Bank (Agency: adam&eveDDB)
“Absolutely Fabulous” with Cadbury Amaze Bites (Agency: Lime Communications)
with Vosene Kids (Agency: Lime Communications)
Mr. Men with Heathrow’s Holiday Experience
with Mail Boxes (Agency: Lime Communications)
Warner Bros. classic animation with Halifax Bank (Agency: adam&eveDDB)
LIMA U.K. RISING STARS FINALISTS
Katie Ball, retail partnerships manager, BBC Worldwide
Charlotte Boyce, European campaign manager, Nickelodeon
Omar Khan, licensing and special projects manager, Forbidden Planet
Grace Pantony, licensing director, Marshall Amplifiers
Hannah Stevens, retail and brand manager, CPLG
Sophie Yates, licensing coordinator, Bulldog Licensing
The U.K. Licensing Awards are organized by Max Publishing, supported by LIMA and sponsored by Brand Licensing Europe.
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