Rediffusion Inks International Licensing Deal

Rediffusion has completed its first licensing deal.
License Global

February 29, 2020

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British electrical consumer appliance trademark brand Rediffusion has completed its first licensing deal with a consortium of Chinese companies led by East-Innovation Brand Management.

East-Innovation plans to use Rediffusion’s trademark for the manufacture, sale and distribution of a wide range of consumer electrical and electronic products to the growing Chinese market.

“Throughout the 60’s, 70’s and 80’s, Rediffusion was a pioneering brand that represented innovation and trust with the British and Commonwealth public, and with the booming retro branding market there is a real opportunity to re-launch Rediffusion internationally,” says Ken Helps, managing director, Rediffusion. “The brand’s distinct British heritage is very well received in emerging global markets, especially in China and South East Asia. You only have to look at brands like Nokia, Nintendo, Kodak and Harley Davison, that have successfully launched new product lines to capitalize on nostalgic consumers, to see that there is a promising future for retro branding. I’m delighted to be working with East Innovation to bring the Rediffusion brand back to life, and thankful to Capital Law for their pragmatic, clear advice on this important licensing deal.”

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