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Pixar, HUE Unlimited Team for ‘Soul’ Merch

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Pixar’s first-ever Black lead character is being represented through new merchandise.

Pixar’s “Soul,” releasing on Disney+ on Dec. 25, introduces the world to Joe Gardner, Pixar’s first-ever Black lead character. Ahead of the release, Pixar has collaborated with multicultural powerhouse HUE Unlimited to bring Joe and company to life through a curated collection of wearable art pieces, designed by Black artists and inspired by the film.

From its community incubator of cultural creatives and leaders, TONL, HUE Unlimited tapped four emerging Black artists and led their creative direction in crafting original inspired-by artwork. Each artist took to the canvas to capture the soul of the film and its story of music, family, friendship and self-discovery through their own unique lens, life story and experience as diverse creatives. 

Artists and their collections include:

  • Bee Harris – The Village;
  • Bianca Parel – Joe & His Fro;
  • Arrington Porter – Joe’s World; and
  • Corey Van Lew – The Great Gardner.

“We're proud to work on this meaningful collection inspired by ‘Soul’ and to be able to have each artist’s unique vision shine through,” says Michael Watson II, founder and creative director, HUE Unlimited. “As a part of the next generation of creatives, we deeply understand that authenticity is incredibly important to audiences – so being able to curate a collection of products that represents Black voices overall is a dream come true.”

Families and the next generation of artists and creatives can shop the entire collection featured on the Pixar Soul Shop. Fans can also stretch their own creativity by designing personalized products from t-shirts and hoodies to accessories and home goods using their favorite piece of artwork from the collection.

The Pixar "Soul" shop on Amazon is live now.

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