Licensing Leadership Summit: Protecting Your Brand in the Modern Retail Era

JPatton’s Dr. Wes Wang is set to give a keynote speech about the ways technology is helping prevent the rise of merchandise counterfeiting.
License Global

February 21, 2020

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The sale of counterfeit products internationally has grown consistently over the last several years. According to a new report released in the previous year by the Organization for Economic Co-operation and Development and the European Union's Intellectual Property Office, trade in counterfeit and pirated goods now makes up about 3.3 percent of global trade.

From footwear to electronics, the rise of counterfeiting affects nearly every product vertical. It robs revenue for both the licensors and licensees and hurts brand value overall.

To discuss the issue of merchandise counterfeiting and share details on the technologies that are available to help brands fight back, Dr. Wes Wang, chief science officer, JPatton, will be leading a keynote at this year's 

Licensing Leadership Summit

During his session, "Revolutionizing Brand Protection," Dr. Wang will discuss new technology that is helping protect brand licensors, licensees and retailers. His keynote will explore how utilizing technology, such

as scannable forensic security in the supply chain, can solve counterfeiting issues for brands around the world.

Dr. Wang comes to the License Leadership Summit, having held various technical leadership roles in computer vision, data communications, and machine learning. His career has seen him work as a business unit technical lead, capture manager and principal investigator for as much as $10 million R&D efforts at several major defense contractors. He received his Ph.D. from the University of California, San Diego, in the field of signal & image processing, where he was also a researcher in the Video Processing Lab.

Revolutionizing Brand Protection

Join Dr. Wang's keynote at this year's Licensing Leadership Summit, taking place March 16-17 at the New York Hilton Midtown in New York, NY. The session will highlight the latest technology, helping companies protect their brands.

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