LEGO Sees Declines in First Half of 2017

EUROPE–The LEGO Group has revealed that its revenue for the first half of 2017 decreased 5 percent to $2.38 billion*, compared to $2.51 billion in the first half of 2016.

April 6, 2018

LEGO Sees Declines in First Half of 2017

The LEGO Group will also reduce its global workforce by approximately 8 percent.


In addition, net profit was down 3 percent at $544 million, compared to $560 million in the year prior. Operating profit was also down 6 percent at $704 million, compared to $752 million in 2016, which was attributed to lower revenue and increased costs associated with investments in production capacity and organizational capabilities.

Furthermore, performance across the company’s market regions was mixed, with established markets such as the U.S. and parts of Europe reporting revenue declines. Meanwhile, in growing markets such as China, revenue increased by double digits. Top-performing brands among consumers included LEGO City, LEGO Friends, LEGO Duplo and LEGO Technic.

The LEGO Batman Movie

products were also popular.

“We are disappointed by the decline in revenue in our established markets, and we have taken steps to

address this,” says Jørgen Vig Knudstorp, group chairman, LEGO. “We are working closely with our partners and we are confident that we have the long-term potential of reaching more children in our well-established markets in Europe and the U.S. We also see strong growth opportunities in growing markets such as China.”

Additionally, The LEGO Group has revealed plans to build a less complex organization while increasing its focus on its markets and customers across the world. As a consequence of the plans, the company will reduce its total global workforce by roughly 8 percent, or approximately 1,400 positions.

“We are very sorry to make changes which may interfere with the lives of many of our colleagues,” says Knudstorp. “Our colleagues put so much passion into their work every day and we are deeply grateful for that. Unfortunately, it is essential for us to make these tough decisions.”

*Conversions are based on exchange rates as of Tuesday, Sept. 5.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.