New division will represent manufacturers and retailers.
The new division will represent manufactuers and retailers seeking to enhance their brand portfolios and partnerships with influencers. JLG X will work with clients to identify and facilitate brand acquisitions, in-bound licensing and endorsements that will aim to open new markets and revenue.
JLG X services include competitive analysis, retail trend insights, brand acquisition and in-bound licensing opportunity assessment, as well as a certification process that establishes its clients as best-in-class partners.
The newly formed division will be led by Rachel Dahlen and Sarah Vogt, who bring 20 years of individual experience in licensing, brand extensions and branded program management.
JLG X will also extend the agency’s footprint to the West Coast with offices in Los Angeles, Calif., and San Francisco, Calif.
“Both JLG clients and the manufacturers we partner with have sought our assistance in identifying and
Debra Joester and Carlos Saavedra, senior director fo culture marketing and innovation at PepsiCo North America and leader of PepsiCo Creator, will provide an exclusive look at how licensing plays into their branding strategies at the NYC Licensing Summit, March 2-3.
To find out more and buy tickets while they last, click here
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