Zodiak Adds Digital Exec

Zodiak Rights has appointed Gary Woolf to the newly created position of head of digital, business development and insight.

In his new role, Woolf will formulate Zodiak Rights’ future digital growth strategy and work closely with the sales teams to grow the company’s top-line digital revenues. In addition, he will be responsible for identifying new non-traditional revenue streams for key Zodiak Rights’ franchises as well heading up the newly established Insight team.

 Woolf joins Zodiak Rights from All3Media International where he was senior vice president of digital and business development, responsible for digital strategy and activities across VOD, electronic sell through, social media and interactive. Prior to that he held key digital and sales positions at BBC Worldwide.

“This is a key hire for Zodiak Rights, and Gary will be absolutely instrumental in driving our digital business forward, as well as helping the company identify innovative new commercial opportunities as the market continues to evolve,” says Steve Macallister, chief executive officer, Zodiak Rights, to whom Woolf will report. “Gary comes with a huge amount of experience and knowledge, and I know he’ll contribute very positively to our business.”