Mark Kingston will now oversee all of Viacom’s consumer products initiatives outside of the U.S.
GLOBAL–Viacom International Media Networks has promoted Mark Kingston to serve as the senior vice president of Nickelodeon and Viacom Consumer Products.
In his new role, Kingston will oversee all of Viacom’s consumer products ventures outside of the U.S. including retail, operations, licensing, promotions and marketing, and will primarily focus on the EMEA region.
Most recently, Kingston served as the company’s vice president of European licensing, retail sales and trade marketing. Before Viacom, he held various positions at The Walt Disney Company and BBC Worldwide. Kingston started his career at Mars U.K.
“Mark’s knowledge of the international licensing landscape is second to none,” says Pam Kaufman, chief marketing officer, Nickelodeon, and president, Nickelodeon Consumer Products. “During his tenure, Mark has significantly expanded our EMEA consumer products business, while also identifying and building new international opportunities and relationships and developing overarching region specific CP strategies.”
Additionally, Nickelodeon’s Pam Kaufman and Sujata Luther will be giving the closing keynote at the NYC Licensing Summit, Feb. 20. During their presentation, they’ll share key insights of their research into Generation Z. For more details and to register, click here.