Gap has tapped Neil Fiske to serve as the chief executive officer and president of the Gap brand. Effective June 20, Fiske will become part of the group’s senior leadership staff. “Neil brings significant retail and apparel experience to Gap Inc. and a track record of transforming and repositioning brands,” says Art Peck, president and chief executive officer Gap. “He is an experienced leader who deeply understands the mechanics of this business, the value of an omnichannel strategy, and the need to build a progressive and relevant brand. I believe Neil is the right leader to strengthen Gap brand.”Fiske is a retail and branding veteran who recently served as the chief executive officer at Billabong International. Other roles include president and chief executive officer at Eddie Bauer and chief executive officer at Bath and Body Works.