LMCA Appoints New Asia Exec

Licensing agency LMCA has appointed Elliot Chen as director of licensing, located in the company’s Shanghai office, in support of its rapid international growth.

April 6, 2018

LMCA Appoints New Asia Exec

Licensing agency LMCA has appointed Elliot Chen as director of licensing, located in the company’s Shanghai office, in support of its rapid international growth. The division is led by George Williams, managing director, LMCA Asia.

“We are excited to have someone of Elliot’s stature and experience join the firm," says Williams, to whom Chen will report. "His addition as director of licensing affirms LMCA’s commitment to ensure that our current and new clients continue to receive the very best and most timely professional licensing services.”

Prior to joining LMCA, Chen was with Suning, China’s largest appliance and consumer electronics chain. There, he held a number of key positions focused on product development, management, sourcing and retail business development.  

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