Surge Licensing is on board to help expand the teen series throughout North America.
Under the terms of the agreement, Surge will now support the series in both territories through a variety of licensing and merchandising opportunities.
The partnership with Surge also represents the consolidation of the strong network of agents that will represent the property’s expansion to the North American market, according to Mondo TV.
"We are very pleased and proud at the same time to have reached this agreement with such an important partner in the ‘Heidi, Bienvenida a Casa’ licensing program,” says Maria Bonaria Fois, general manager, Mondo TV Iberoamerica. “We believe that Surge, with its great expertise in the field, is the ideal partner to growth the brand’s potential and expand this franchise. We may get great results in the near future from the exploitation of this brand.”
“Heidi, Bienvenida a Casa” is a live-action teen series
, with comedy, humor and music, as well as some modern twists.
“We couldn't’ be more excited to partner with Mondo TV and to bring such an iconic character to North American retail shelves,” says Elan Freedman, vice president, Surge Licensing. “As a brand that transcends multiple generation, ‘Heidi, Bienvenida a Casa’ is ripe to play a part in children AND their families’ lives.”
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