Animated series will expand in Latin America will apparel, toys, electronics and more.
MarVista Entertainment has appointed Tycoon Enterprises to represent “Yo-Kai Watch” in Latin America.
Tycoon will now develop a strategic and comprehensive licensing and merchandising program across categories including toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing. The agency will also aim to build on the brand’s multi-media, cross-platform identity.
“With its groundbreaking success in Japan and significant expansion into Europe and the U.S., ‘Yo-Kai Watch’ shows no signs of slowing down, and we are excited to collaborate with Tycoon to bring this innovative franchise to Latin America, and introduce kids to the ‘Yo-Kai Watch’ craze, which we anticipate will be the next retail sensation,” says Fernando Szew, chief executive officer, MarVista.
Last year, MarVista acquired all Latin American rights to the property, which includes the TV episodes and all licensing and merchandising rights, from Level-5 abby.
“’Yo-Kai Watch’ is such a fun show with an original story that combines all the factors to create success–engaging stories, quirky humor, fantastic creatures and more–and we are delighted to partner with MarVista on this adventure, as the licensing agent across our region,” says Elias Fasja, president, Tycoon Enterprises. “With the plethora of creative assets, we have the capability to create an extensive line of engaging products and exciting consumer promotions.”
Tycoon Enterprises’ “Yo-Kai Watch” program will begin rolling out at retailers this holiday season and will continue into early 2017.