Scummy Mummies will use the hashtag #WhatWouldFlopDo to promote the campaign.
Ellie Gibson and Helen Thorn of Scummy Mummies will post photos of their own challenging parental moments, using the hashtag #WhatWouldFlopDo and encouraging parents to do the same. From there, the duo will select their favorite post and the winner will receive a visit from Bing and Flop at their child’s nursery or preschool.
The campaign, which launched Aug. 1, is now available across the Scummy Mummy social media channels and will run for a two-week period.
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