Worms celebrated its 15th anniversary last year, and the brand has strong generational appeal as well as parental approval and recognition.
“Worms offers excellent licensing opportunities because it is considered a true legend of video gaming brands,” says Charlie Day, president of Sharpe. “It has especially strong appeal to the boys’ 7-12 market because of the cheeky humor, crazy characters, weapons and destruction that are integral to the games.”
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