Sports and technology mogul Mark Cuban will play a key role in the Skechers' third consecutive Super Bowl commercial, which will premiere during the two minute warning in the first half. The owner of the NBA Champion Dallas Mavericks also agreed to “buy into” the Skechers brand by committing to a host of television, print, outdoor, in-store, online and viral marketing campaigns, the first of which is the Skechers GOrun Super Bowl commercial.
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