Discovery Expedition, lifestyle brand of Discovery Channel, signed a deal with Huawei Device for a co-branded mobile phone, the Huawei-Discovery Expedition phone. The device will be available worldwide this holiday season.
The Huawei-Discovery Expedition phone is water-resistant, dust-proof and anti-shock, and also includes a GPS, torch, compass and G-sensor, making it compatible with travel and outdoor activities. Additionally, it is equipped with Facebook and Twitter social networking capabilities, allowing consumers to share their outdoor adventures and memories with friends and loved ones.
“We are thrilled to partner with Huawei Device, a global leader in their field, to produce the Huawei-Discovery Expedition phone,” says Elizabeth Bakacs, vice president, Discovery Channel licensing. “The Discovery Expedition line of products aims to satisfy the needs of the adventurous consumer and the Huawei-Discovery Expedition phone lives up to that mission with its ability to endure nature’s elements and provide a reliable, durable option for our most active customers.”
“This is the first time that Huawei is creating a co-branded mobile phone with Discovery and we are very excited about providing outdoor enthusiasts with a device that can support their communications and active lifestyle needs," says Victor Xu, chief marketing officer, Huawei Device.