Nelvana Enterprises and Hasbro have teamed up for a Beyblade boutique in the Toys 'R' Us Times Square flagship store in New York City. The in-store will be open throughout February.
The boutique will offer a variety of products including toys from Hasbro, exclusive New York themed t-shirts from Hybrid, electronics from Jazzwares and the latest DVDs from Vivendi. Beyblade products are available at Toys 'R' Us stores nationwide.
The boys’ action property features an anime television series from Nelvana and d-rights that broadcasts on Cartoon Network in the U.S.
“I can’t think of a better way to celebrate the Beyblade phenomenon than by showcasing the brand in a dedicated boutique at Toys 'R' Us Times Square–one of the world’s premiere toy stores,” says Colin Bohm, managing director, Nelvana Enterprises. "We are thrilled to team up with Toys 'R' Us and Hasbro on this initiative and know that fans will love this exciting and immersive retail experience."