Vans Swims with Discovery for ‘Shark Week’

Vans’ partnership comes as part of the 31st annual “Shark Week” programming series on the Discovery Channel. Pieces in the collection include kids’ and adult footwear, t-shirts and accessories.

The collection launches in July at Vans stores as well as Footlocker, Nordstrom, Urban Outfitters and other specialty retailers. A portion of sales proceeds from the line will benefit Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans.

Along with Vans, Discovery has partnered with brands including

CVS and Build-A-Bear

to celebrate “Shark Week.”