YuMe Toys to Expand in Europe

Maxx Marketing has entered into multiyear distribution agreements with TF1 Games/Dujardin and PBM Express for expansion in Europe.

These agreements work to localize the Harry Potter Real Talking Sorting Hat, in addition to offering a broad range of the full YuMe product lines in the French, Belgium, Dutch and German markets, respectively.

Both companies will distribute product to mass, specialty and online retailers starting in June.

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