MGM to Roar in ANZ
Metro Goldwyn Mayer (has tapped Evolution USA its local Australian partner, JW Brand Consulting to serve as its licensing and brand management agency in New Zealand and Australia.
Through the deal, JW Brand will identify local partners across all categories including apparel, accessories, footwear, stationery, publishing, gifts, novelty, home, auto accessories, toys and collectibles and more for MGM’s portfolio of movie and TV characters and titles.
Key MGM properties include “Teen Wolf,” ”Vikings,” the complete Rocky franchise and the Pink Panther character brand. The agreement will also see a licensing and merchandising push for the upcoming animated film, The Addams Family, which is set to premiere in the region in 2020.