Entertainment agency Attachment has announced the launch of a new licensing division that will be led by Evode's former chief commercial officer, Charlotte Clisby.
Attachment comes to the licensing world having worked with clients that include Google, Airbnb, Westfield, Unilever, LaDbible and Primark. The agency worked with those companies on brand collaborations, endorsements and live events.
Attachment believes its experience in licensing, coupled with its keen understanding of the world of entertainment, puts its licensing group in a unique position to bridge the gap between industries.
"There's been fantastic growth in talent licensing, but it's still a slightly unknown and confusing area with lots of perceived boundaries," says Clisby. "Our fresh new approach and experience working with talent are already making talent licensing faster and easier for all involved."
The new licensing division has already found recent success including soon-to-be-announced partnerships with international textiles leader Ashley Wilde and new brand client Skinnydip.
Its deal with Ashley Wilde will launch a bedding collection across the U.K. high street before rolling out internationally. The Skinnydip deal will see Attachment identify and execute international licensing opportunities, which will expand the brand across several different categories.