The collaboration will lead to the creation of a wide range of home goods products that uses Just Funky's augmented reality app “DECIPH-AR.” The app allows fans of the game to record video and take photos with AR-rendered characters from "Borderlands 3.”
"'Borderlands' is a franchise that has been a favorite amongst the Just Funky family across our offices for years,” says Pranav Arora, head of division, Just Funky. “Passion drives creativity, so we are honored to partner with Gearbox Software to create fan-driven products, that will bring the 'Borderlands 3' experience into your home.”
“Borderlands 3” is launching later this year on PC, Xbox One, and PlayStation 4. The property is part of a
that includes the seasonal, toys and collectibles, home goods and apparel verticals.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.