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Coty and Marni Enter a New Beauty License

Deal marks Marni’s entrance into the beauty sector.

License Global

February 6, 2024

1 Min Read
Coty

Coty, one of the world’s largest beauty companies with a portfolio of brands across fragrance, color cosmetics, and skin and body care, and Marni, the Italian luxury fashion brand, announce a new licensing agreement to develop, produce, and distribute a line of fragrances and beauty products beyond 2040. 

This new agreement solidifies Coty’s commitment to strengthening its presence in the luxury fragrance segment through a long-term partnership with Marni, establishing a coalition grounded in shared values of expertise, innovation and forward-thinking creativity. 

“We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury,” says Sue Nabi, chief executive officer, Coty. “Marni is highly recognized in the fashion industry, with particular brand strength in Asia and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion-driven licenses with multi-category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life.” 

“The alliance with Coty, a pioneering force in the beauty industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to offer a holistic brand experience,” says Barbara Calò, chief executive officer, Marni. “Through the introduction of fragrances and beauty products that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni.” 

The first offering under this licensing agreement is expected to launch in 2026. The collection will focus on translating Marni’s creative and fashion-forward identity into beauty.  

Through the agreement with Marni, Coty strengthens its partnership with OTB Group following the recent license renewal with Jil Sander. 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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