L’Oréal, Prada Ink Deal for Miu Miu Brand

L’Oréal Groupe and Prada have announced a worldwide long-term license agreement for the creation, development and distribution of beauty products for the Miu Miu brand. With the collaboration with the Prada brand, Miu Miu will joining the L’Oréal Luxe division for a new beauty chapter. The first fragrances under L’Oréal are expected to be launched next year.  

“Over the past years, we have successfully established a very strong partnership with Prada teams,” says Cyril Chapuy, president, L‘Oréal Luxe. “We are now thrilled to welcome Miu Miu and unleash together its outstanding potential in beauty. With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L‘Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in fragrances.”  

“We are excited to announce this partnership with a distinctive and leading beauty player such as L ‘Oréal,” says Benedetta Petruzzo, chief executive officer, Miu Miu. “This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category.”