Lush Heads to Outer Space

Lush is inviting shoppers to go to the Outernet, a digital installation in London, to be transported into the Intergalactic. Visitors will enjoy a special scented half-hour premiere of Lush’s newest animation, “The Intergalactic Universe.”  

Created for the Outernet’s immense digital canvas: floor-to-ceiling, 360-degree, 26k screens, the 2-minute animation will be playing on a loop, enabling shoppers ample opportunity to adventure through a multisensory solar system of celestial wonder and fully immerse themselves in Lush’s Intergalactic universe.  

“Lush has always been big on storytelling and bringing our products to life for customers in one way or another,” says Jack Constantine, chief digital officer, product inventor, Lush. “We’re an experiential brand, so for that to translate into this kind of world-building feels very natural to us, especially for our digitally native audiences.” 

Lush has worked with London-based animation studio, Feral Child, on the concept art and world-building, while Poole entertainment studio, Realm Runners, creates the immersive story. The Mayda Collective Co. used both as inspiration to design and animate an expanded multi-dimensional, mixed media, immersive experience. 

Over the holiday season, customers in London can enjoy activations like the Black Hole photo booth in Lush Oxford Street, a glow-in-the-dark scented mural in Whitechapel of the Lush Intergalactic universe, featuring Bath Bot by artists, Feral Child. The winter edition Lush Times catalog is themed around the Intergalactic, including a comic strip, an AR experience and access to bonus content about the story. Fans will even be able to see Lush on “Fortnite” over the coming weeks. 

Related:Lush Opens a Barbie Dreamhouse Pop-Up