Coty signs new fragrance and home scenting partnership with Etro Italian luxury fashion house.

License Global

February 21, 2024

2 Min Read
Coty and Etro logos, respetivelty.
Coty and Etro logos, respectively. Coty

Coty, one of the world’s largest beauty companies with a portfolio of brands across fragrance, color cosmetics, skin and body care, has announced a new agreement with luxury Italian fashion house, Etro, to produce and distribute its signature fragrance lines and home scent collections beyond 2040. Coty and Etro will work together to explore new categories and innovations to grow the brand’s beauty portfolio. 

This deal establishes a long-term partnership between Coty and Etro, one that is anchored in the companies’ shared values of innovation, exploration, community and creativity. The new partnership further reinforces Coty’s reputation as the go-to partner for fashion houses and global brands looking to create or elevate their beauty portfolios. 

“We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality,” says Sue Nabi, chief executive officer, Coty. “Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business. This agreement further underscores Coty’s focus on fashion-driven licenses with significant multi-category potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.” 

Related:Coty and Marni Enter a New Beauty License

“This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio,” says Fabrizio Cardinali, chief executive officer, Etro. “The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry-leading capabilities. We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic, and ever-evolving demands of our consumer across different markets.” 

Coty will assume the development, production and distribution of all Etro perfumes and fragrances. Etro’s signature fragrance lines, from Shantung to Paisley, are symbolic of Etro’s passion for fusing aesthetic beauty with exquisite designs. 

This partnership will cement Etro’s position across established markets and categories, while actively driving expansion into new opportunities and segments by leveraging Coty’s expertise and global distribution footprint. 

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