Game On Product Group Secures Leo Messi Fragrance, Skincare Lines

Game On Product Group, a specialist in licensed health, beauty and personal care products, and Australian retail launch partner, Chemist Warehouse, have signed an exclusive worldwide license, manufacture and distribute the debut fragrance for soccer player, Lionel Messi, under his Messi brand.

Argentina international, Messi, is currently plying his trade in the U.S. with Inter Miami and is widely regarded as the greatest footballer of all time, having won his eighth Ballon d’Or (an award which recognizes the world’s best footballers), following his success in the World Cup in December.

The signing will provide a platform for Game On to develop and distribute not only fragrances, but body wash, deodorants, body sprays, gift sets and many other products with Messi and his team under the Messi Brand.

The first product launch will be a fragrance that will feature a bespoke scent, stylish bottle and packaging.

“I have always been passionate about fragrance and I am very excited to work closely with the team at Game On to produce my very-own signature scent,” says Messi. “We will create a fragrance that is truly unique and inspirational for all fans around the world.”

“We are incredibly excited and honored to work with Messi and his team on this huge project,” say Daryl Czarny and Elliot Rubenstein, managing directors, Game On Product Group. “Leo is the greatest of all time in the football world, but he truly transcends his sport – he is now one of the

most admired and well-known humans on the planet. This program and its launch will be huge for everyone involved, we intend to make this the greatest fragrance launch of all time.”

Game On is set to officially unveil the signature Messi scent to the cosmetics and fragrance industry at Cosmoprof in Miami in January, with the fragrance to be available to consumers around the world later next year. To support the launch, an extensive global marketing campaign will be designed and executed by Australian creative agency, Strat.