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December 5, 2023
Known in the beauty industry for the past 15 years for developing commercial Christmas gifting ranges, this year will be no exception with the launch of six new ranges alongside eight returning collections, all of which will be available at Boots this holiday season.
New to the SLG portfolio is heritage British brand, Osprey London. The SLG x Osprey collection contains male grooming products and accessories. Alongside Osprey, new collections are launching with fashion designer, Julien Macdonald, British cycling brand, Raleigh, and heritage rugby brand, Gilbert.
Following the success of the debut collection in 2022, luxury leather goods brand, Radley, is back with a range of home and lifestyle gifts. There will also be new collections from Fat Face, Superdry, Fearne Cotton’s Happy Place and SLG-owned-brand Johnny’s Chop Shop, a barber-created cult grooming brand, as well as other own-brand trend collections – Cora Cole, Inyo, Cosy & Co and Social Socks.
“Everyone at SLG is excited for the launch of the AW23 Gift collections,” says Lucy Simpon-Daniel, head, U.K. sales, SLG. “We continue the momentum of long-term partner brands such as Laura Ashley and Superdry – both decade-strong relationships – as well as building on the success of the debut Radley collection of last year and the introduction of new brand partners, such as Osprey London and Gilbert. The approach at SLG is to design and develop beauty and lifestyle collections that stimulate and excite the sector and that bring truly covetable gifts with integrity and authentic brand value to the consumer.”
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