German fragrance brand and beauty company extend partnership for 20 years.

February 2, 2024

1 Min Read
bruno banani fragrance.
bruno banani fragrance. Coty

Coty, one of the world’s largest beauty companies with a portfolio of brands across fragrance, color cosmetics and skin and body care, has announced it has renewed its license agreement with bruno banani for over 20 years. 

“I am delighted we have renewed our highly successful partnership with bruno banani as the brand celebrates its 30th anniversary,” says Sue Nabi, chief executive officer, Coty. “Since winning the license in 2015, Coty has cemented bruno banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman. With the introduction of further blockbuster fragrance innovations, such as Loyal Man and Magnetic Woman, as well as other highly successful body care lines, Coty has built bruno banani into one of the leading consumer beauty brands in Germany, Benelux and Eastern Europe.” 

“We are excited to extend our dynamic partnership with Coty as we continue to bolster the positioning of our brand in beauty,” says Jan Jassner, chief executive officer, bruno banani. “This marks yet another exciting milestone in our ongoing relationship with Coty, as we work to bring our shared vision and values to life, across ever-evolving new categories, segments and consumer groups.”  

In addition, bruno banani will focus on consolidating its position with consumers in established markets, through the continued expansion and premiumization of its portfolio into new categories and innovations. 

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