Top Retailers Detail Force Friday Events

GLOBAL–Disney has teamed up with a score of global retailers for a series of events, giveaways and more in honor of Force Friday II, which kicks off this Friday to celebrate the launch of new products inspired by Star Wars: The Last Jedi.

April 6, 2018

Top Retailers Detail Force Friday Events

Disney Store, Walmart, Target, Amazon, Toys “R” Us and other top retailers are on board to celebrate Force Friday II this weekend.


Retailers celebrating the worldwide event with activities, sales and merchandise include:

Disney Store

The Disney Store will reveal the first toys, collectibles, books, apparel and more inspired by the upcoming film; meanwhile, Disney Store locations in New York City’s Times Square, Chicago’s Michigan Ave. and San Francisco’s Stockton Street will open their doors at midnight for anxious fans.

Other activities at select locations on Force Friday II will include a free

Star Wars

mini poster set; a Ways of the Force activity;

Star Wars

story time; Art of Drawing: R2-D2; and

Star Wars

-theming that pays homage to both the dark and light side.


In addition to a raft of merchandise, select Walmart locations will host a parking lot event with “Be Jedi Ready” games and activities.

The retailer will also host free giveaways including Topps’ Galactic Connexions Trading Discs and EA

“Star Wars

Battlefront II” video game posters. Every Walmart location will also participate in the #FindtheForce AR event.

In addition, Walmart’s Orlando, Fla., location will feature a 6-foot-tall model of Luke Skywalker made entirely out of LEGO bricks.

Toys “R” Us

On Friday, Toys “R” Us will host a Force Friday II Midnight Opening Event, which will give fans a first look at new toys from the upcoming film. Force Friday II attendees will also receive a Funko POP!

Star Wars

t-shirt and a free collectible

Star Wars: The Last Jedi

poster. Every TRU location, excluding TRU Outlet and Express Stores, will also participate in the #FindtheForce AR Event.

Meanwhile, TRU Canada will host five midnight openings throughout the country and the first 100 fans in each line will receive exclusive giveaways including a collectible

Star Wars: The Last Jedi

poster and Funko POP! t-shirt.

J.C. Penney

J.C. Penney will unveil a raft of toys, tees and more, as well as its exclusive collection

Star Wars: The Last Jedi

men’s t-shirts. In addition, the retailer will offer a $10 bonus reward when consumers spend $50 or more on

Star Wars

merchandise. The #FindtheForce AR event will also be available.


GameStop will be participating in #FindtheForce all weekend long and will be offering a variety of new

Star Wars

toys, games and gear. It will also have special offers on a score of collectibles. Finally, the video game retailer will be taking preorders for the upcoming video game “

Star Wars

Battlefront II.”

Other events include:

  • Staples will unveil its new

    Star Wars

    drones both in-store and online. The retailer will also participate in the #FindtheForce AR event at select locations.

    • Target will also kick off Force Friday II at midnight with a host of exclusive merchandise. The U.S. retailer will also host a raffle event for a

      Star Wars: The Last Jedi


      • Pottery Barn Kids will host an online demonstration showcasing its

        Star Wars

        collection of bedding, backpacks, furniture and décor. It will also participate in the AR event online.

        • PBTeen will debut its new range of bedding, furniture and décor online, as well as participate in the AR Event online.

          • Meijer will celebrate Force Friday II at more than 230 locations with a raft of merchandise. Meijer will also participate in #FindtheForce.

            • Kohl’s will also participate in the #FindtheForce event as well as unveil its new and exclusive

              Star Wars: The Last Jedi


              • Hot Topic will have a number of products on sale, including all

                Star Wars

                tees for $12 and two Funko POP! figures for $18. Hot Topic and will also participate in #FindtheForce.

                • In addition to new merchandise, ThinkGeek will host

                  Star Wars

                  trivia, cosplay activities and other events for consumers.

                  • FYE will have an exclusive

                    Star Wars: The Last Jedi

                    Funko POP! figure as well as a variety of new

                    Star Wars

                    merchandise in-store and online. will also host a sweepstakes to win

                    Star Wars

                    Funko POP! figures.

                    • Build-A-Bear Workshop will offer a buy one, get one 50 percent off special on

                      Star Wars

                      -themed furry friends. It will also participate in #FindtheForce


                      • BoxLunch will unveil new

                        Star Wars


                        • Brookstone will debut a series of

                          Star Wars

                          gadgets in more than 200 locations.

                          • Books-A-Million will kick off Force Friday II in the afternoon with activities, cosplay, product launches and more.

                            • Best Buy U.S. will host in-store demos while participating in the #FindtheForce AR event. Meanwhile, Best Buy CA will unveil a raft of branded tech toys, demonstrations and more.

                              • Bed Bath & Beyond will celebrate Force Friday II by participating in the #FindtheForce AR event. The retailer will also unveil a raft of bedding, home décor, collectibles and more.

                                • Apple will also join in on Force Friday II with exclusive

                                  Star Wars

                                  Today at Apple sessions, a lineup of third-party

                                  Star Wars

                                  app-enabled toys and more.

                                  • will debut a raft of new and classic

                                    Star Wars

                                    products, with deals and discounts running throughout the month.

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