Protecting a core brand is of the utmost importance–after all, it is the livelihood of any licensor. But how do companies tackle an issue that seems to grow larger and larger as the world becomes increasingly interconnected.
What used to be a niche market is burgeoning into a worldwide sensation, with consumers of every age seeking out merchandise based on their favorite anime brands.
Influencers are increasingly finding their place in brand campaigns and are becoming more and more essential to building awareness and driving the success of product programs.
WBCP's Pam Lifford continues to craft a definitive global strategy and dedicated organization that is ready to drive global growth for the new DC films and characters, as well as its long-standing franchises and themed entertainment experiences.
Jonathan and Drew Scott, known as the Scott Brothers or the "Property Brothers" (from their popular HGTV show) are rapidly building a global lifestyle brand with a strong position at retail.
