WildBrain CPLG has scored a wave of new U.K. partnerships for the beloved preschool property “In the Night Garden.”
WildBrain CPLG represents the WildBrain-owned “In the Night Garden” property for licensing and merchandising worldwide. It has secured new U.K. licensees, including:
- 8th Wonder for a plush chair and wooden toys;
- Paul Lamond Games for puzzles and games;
- Tomy for aquadoodle mats; and
- Grabo Balloons for foil balloons.
“’In the Night Garden’ has an eternal quality that continues to resonate with families worldwide, and these new licensees signed by WildBrain CPLG will provide U.K. fans with more opportunities to celebrate their love of the brand offscreen,” says Michael Riley, chief brands officer, WildBrain. “’In the Night Garden’ is a key preschool property for WildBrain, and we are highly focused on driving even more exciting initiatives across our integrated platform of content, distribution and consumer products that are sure to keep parents and young children engaged and entertained for years to come.”
Boxine has also signed on for an Iggle Piggle figurine to attach to children’s audio system Toniebox, which provides “In the Night Garden” audio content, including a narrated story and music.
“In the Night Garden remains front of mind with preschools and parents alike, as demonstrated by the continued positive response from licensees and retailers, and the strong broadcast and AVOD viewership,” says Emily French Ullah, licensing director, hardlines, WildBrain CPLG. “We’re delighted to welcome these wonderful new partners to the U.K. licensee base and look forward to seeing young fans across the U.K. enjoy this engaging array of new products.”