October 17, 2023
VP Racing Fuels and Logo Brands have signed a licensing agreement to develop a VP Racing officially licensed tailgating program.
“Logo Brands is the perfect match for building the VP Racing brand,” says Bob Merz, director, brand management, licensing, VP Racing. “Logo Brands’ design capabilities, quality of materials and product portfolio are second to none and match the expectations we have for our brand and our own products.”
The program includes VP Racing’s officially licensed drinkware, lawn chairs, stadium seats, bleacher cushions, backpacks, coolers, blankets and other accessories that motorsports fans can bring to enjoy a day at the racetrack.
“We’re excited to work with VP Racing to offer a great selection of products that will be available in stores and online,” says Maggie McHugh, vice president, strategic partners, marketing, Logo Brands. “Our products are backed by a lifetime guarantee so consumers can feel confident they are purchasing high-quality products that they can enjoy for many years to come.”
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