The Royal Horticultural Society (RHS) has announced its very first collaboration on children’s clothing. The license has been awarded to George for a new range aimed at kids, ages 1-7, which has produced a collection of children’s clothing and accessories.
“This is our very first collaboration on children’s clothing, and the results, in terms of products, packaging and design, have exceeded our expectations,” says Cathy Snow, licensing manager, The Royal Horticultural Society. “And, of course, the whole range brilliantly supports our key message – to encourage everyone, no matter their age or ability, to ’get growing’. This line has been a joy to work on and I think it will delight its young target market as much as it has delighted us.”
The range includes shirts, t-shirts, hoodies, dresses, shorts, boots, backpacks and rainhats. The George design team collaborated with the RHS to create a print direction featuring hand-drawn illustrations of smiling vegetables, garden tools and tractors. There are also slogans such as, “I am growing every day,” “You can find me in the garden” and the collection’s tagline “Let’s go and grow,” which can be found in back neck prints, back neck tapes and packaging. Swing tags have been designed in the shape of flowerpots. The RHS branding, highlighting the RHS tree and shield, is clearly visible on the sew-in tags and packaging.
The range is available now in Asda stores.
“This collaboration between George and the RHS is aimed at producing a collection of products that are beautiful to look at, great to wear and support a worthwhile message in a fun way,” says Estella Arroyo, product design profession lead, George. “We are very proud to be collaborating with the RHS on this wonderful range which has been worked through by two companies who have the same values in mind. We‘re delighted with the final product which displays both quality and style and encourages children to get outside and grow!”