“This is our very first collaboration on children’s clothing, and the results, in terms of products, packaging and design, have exceeded our expectations,” says Cathy Snow, licensing manager, The Royal Horticultural Society. “And, of course, the whole range brilliantly supports our key message – to encourage everyone, no matter their age or ability, to ’get growing’. This line has been a joy to work on and I think it will delight its young target market as much as it has delighted us.”
The range includes shirts, t-shirts, hoodies, dresses, shorts, boots, backpacks and rainhats. The George design team collaborated with the RHS to create a print direction featuring hand-drawn illustrations of smiling vegetables, garden tools and tractors.
The range is available now in Asda stores.
“This collaboration between George and the RHS is aimed at producing a collection of products that are beautiful to look at, great to wear and support a worthwhile message in a fun way,” says Estella Arroyo, product design profession lead, George. “We are very proud to be collaborating with the RHS on this wonderful range which has been worked through by two companies who have the same values in mind. We‘re delighted with the final product which displays both quality and style and encourages children to get outside and grow!”
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