Martha Stewart’s New Subscription in Bloom

The floral line will offer a monthly delivery of fresh-cut roses curated by Stewart and sourced from flower farms around the world. The partnership will give consumers a selection of monthly subscription options, including frequency of deliveries, bouquet sizes and gifting preferences. Each box will include Martha’s seasonal favorites, fresh floral care tips and inspirations.

“Flowers play an integral role in the way I live, entertain and celebrate special occasions,” says Stewart. “I’m pleased to partner with BloomsyBox, one of the premiere farm-to-table floral subscription companies, to provide consumers with a beautiful selection of flowers on a regular basis. Each bouquet features a curated selection of high-quality flowers accompanied by informative and useful techniques for arranging.”

The Martha Stewart BloomsyBox.com subscription service will become available for purchase in December.

“Expanding the Martha Stewart brand into the floral space