RHS, West Design Products Partner for Arts and Crafts Licenses

The Royal Horticultural Society (RHS) has announced its first license for art and craft products. It is partnering with West Design Products, a family-owned manufacturer, distributor and innovator of quality art, craft, stationery, toy and education products. The first products in the new agreement, launching this spring, will include items for adults and children. The partnership will be launching with 23 products in the adult range, which will include: 

• Soft craft: embroidery kits, cross-stitch hoop kits and embroidery hoop decoration kits 

• Papercraft: scrapbooks 

• Art sets: four paint-by-numbers sets, three A5 case-bound sketchbooks and two packs of three stapled A5 sketchbooks 

A range will also be specifically aimed at children, including four A4 paint-by-numbers sets, one coloring roll and one 8-inch x 8-inch scrapbook. The children’s range will also offer four hard craft kits: a flower press, bird house, bug hotel and mini ceramic window garden. 

The launch range will be unveiled at Top Drawer, a design-led retail show in the U.K., at Olympia in London Jan. 14.  

The next phase of the launch will take place this fall/winter and will include kits for sewing, embroidery, macrame, quilting, wall hanging, patches, crocheting, flower press and more, along with papercraft for children. Many more products are planned for 2025. 

The colorful and uplifting imagery of beautiful plants and birds used in the packaging and products themselves has taken its inspiration from the RHS Lindley Collections, the world’s finest collection of botanical art. All items will highlight the RHS branding and logo. 

Like all West Design Products’ items, these products are designed to appeal to a wide age and skill range. Product launches will begin May 1 at several high street retail outlets, as well as independent art, craft and gift shops and garden centers.  

“We are thrilled to have produced this marvelous range for the U.K.’s favorite gardening charity,” says Jo Bray, managing director, sales and marketing, West Design Products. “It has been a delight to work with this prestigious brand and its unmatched design assets on a range of products that we are certain will be enormously popular with art and craft enthusiasts across the U.K.” 

“It is important that we work with a company with a genuine passion for the art and craft industry on our first major foray into this product category,” says Cathy Snow, licensing manager, RHS. “West Design Products is the perfect partner, bringing expertise, experience and exceptional design skills to a range that will appeal to people who love art and craft – whatever their skill levels.”