Collection highlights prints inspired by images from the RHS Lindley Collections.

License Global

July 14, 2021

1 Min Read
OasisRHS.png

The Royal Horticultural Society (RHS) has announced a partnership with British fashion brand Oasis for an exclusive limited-edition 27-piece collection of contemporary women’s apparel.

Using imagery from the RHS Lindley Collections, the Oasis design team worked closely with the RHS to select and adapt drawings. The team then re-sketched the chosen images by hand, incorporating these prints into a new collection. The 27-piece collection includes 11 prints in all.
“We are extremely pleased to launch our first limited-edition collaboration with the RHS,” says Michelle Evatt, design head, Oasis. “As a brand that celebrates nature and weaves storytelling into print design, the opportunity to explore the RHS botanical print archives was priceless. Our design team carefully selected a handful of striking designs and re-sketched by hand, to incorporate these breathtaking prints into a collection that’s contemporary yet full of romance and timeless appeal, while capturing the essence of the RHS.”

The styles include maxi dresses featuring magnolias and multi-colored blooms finished with embroidered trims and ruffle details. Bird prints feature on tailored separates and corseted midi dresses. Boho-inspired pieces make for effortlessly chic summer dressing in both mini and maxi lengths, with crinkle georgette fabrics, lace yoke inserts and tie-up sleeves.

“From sketch to store, Oasis worked closely with the RHS to capture the essence of the work in our vast library,” says Cathy Snow, licensing manager, RHS. “The results are some truly enchanting prints and captivating styles that together form a beautiful collection that celebrates the joys of nature in a delightful and original way.”

The collection is now available online at Oasis-stores.com.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like