New outdoor pots are on the way from Woodlodge.

License Global

January 27, 2021

2 Min Read

The Royal Horticultural Society has announced a new licensee for outdoor pots. The four-year license has been awarded to Woodlodge Products, the U.K.’s leading supplier of garden pots and gardenware.

The first products in the partnership will be launched to retailers for pre-order in September 2021. They will be distributed to retail outlets from January 2022.

Although the partnership is still in its early stages, Woodlodge is already making preliminary plans for the first range. It will include both classic and modern designs and a full selection of sizes to accommodate any outdoor space. The final version of the first range will also incorporate standard terracotta, glazed and fiber clay pots.

“As the market-leading supplier of garden pottery in the U.K., it’s important for us to work with brands and partners that have a strong resonance for gardeners,” says Michael Wooldridge managing director, Woodlodge Products. “To be associated with the RHS, a charity that aims to inspire a passion for gardening and growing plants and promotes the physical and mental advantages of gardening, is, for Woodlodge, a natural fit. The RHS is a highly regarded and recognizable brand and will offer consumers both peace of mind and confidence when buying our range of products.”

For the design process, Woodlodge will have access to the whole range of RHS design assets, including its style guides and artwork from the RHS Lindley Collections. All product will either be embossed or debossed with the RHS logo. Woodlodge has more than 1,500 garden center accounts located throughout the U.K. and Ireland, all of which will be the primary focus for the new range.

“Our members and supporters are, not surprisingly, keen to have the highest-quality products in their gardens and outdoor pots are a very important category for the RHS,” says Cathy Snow, licensing manager, Royal Horticultural Society. “We are therefore delighted to be working with Woodlodge, which has always maintained high levels of quality and service while providing continual innovation and style to all its ranges.”

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