Legendary Names Franchise SVP

Legendary has tapped veteran licensing, branding and consumer products executive, James Ngo to serve as senior vice president of franchise management.

April 6, 2018

Legendary Names Franchise SVP

James Ngo will create more revenue-generating prospects for the entertainment company’s IPs.

Legendary has tapped veteran licensing, branding and consumer products executive, James Ngo to serve as senior vice president of franchise management.

In this newly created role, Ngo will focus on developing strategies to create additional revenue-generating opportunities for Legendary properties, including

Godzilla

and

Pacific Rim,

as well as manage the company’s brand collaborations on established IP, such as Pokémon. He will also cover a range of brand segments including VR, gaming, mobile, digital networks, licensing, live events and marketing.

Prior to joining Legendary, Ngo served as vice president, licensing and business development, at Earthbound Brands. During his tenure, he oversaw the business development and brand management teams, which managed a portfolio of brands including

Instyle

,

Cooking Light

, DuPont, Kevlar, Covergirl, Portico,

Sharknado

and “Winx Club.”

He also spent nearly a decade in various roles at FremantleMedia, overseeing licensing and branding strategies for brands

including “American Idol,” “America’s Got Talent,” “X-Factor,” “The Price is Right” and “Family Feud.”

“We are thrilled to have James join the Legendary team,” says Emily Castel, chief marketing officer, Legendary. “His wealth of experience in managing high-profile media and lifestyle brands as well as his proven track record of creating innovative revenue streams will enable Legendary to broaden its reach to new audiences, while allowing us to connect with our fans in new and exciting ways.”

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