Collaborations, cross-category, from the likes of Hasbro, Funko, Kellogg’s, Wuxly and more will immerse fans in the “Ghostbusters” universe.

License Global

March 12, 2024

4 Min Read
Timberland x Ghostbusters Premium 6-Inch Wheat Nubuck, Sony Pictures Consumer Products
Timberland x Ghostbusters Premium 6-Inch Wheat NubuckSony Pictures Consumer Products

Sony Pictures Consumer Products has announced new products collaborations for the “Ghostbusters” franchise. The consumer products program, anchored by licensees, including Hasbro, Funko, Timberland and Kellogg’s, aligns with a new phase in the “Ghostbusters” franchise, marked by the arrival of Sony Pictures Entertainment’s latest film, “Ghostbusters: Frozen Empire,” which premieres March 22.

“As we embark on the newest adventure in the ‘Ghostbusters’ franchise, a property that has been uniting fans across the world for generations, we’ve developed a truly robust consumer products program that invites fans to evoke the excitement and adventure of ‘Ghostbusters: Frozen Empire’ into their own lives,” says Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “Complete with fun, unique and high-quality merchandise that spans categories, our collection is an open invitation for fans to embark on a thrilling and chilling journey as they gear up for the ‘Ghostbusters: Frozen Empire’ theatrical release and as they celebrate the franchise well beyond.” 

The following licensees for “Ghostbusters” have products available for purchase or preorders:

Timberland – Timberland x “Ghostbusters” Premium 6-Inch Wheat Nubuck and Timberland x “Ghostbusters” Premium 6-Inch Black Nubuck with Camo, reimagined from the Original Timberland Boot with inspiration from the movie’s ties to New York City and nods to the “Ghostbusters” universe.

Wuxly – Capsule collection includes “Ghostbusters” signature red parkas, caps, T-shirts, sweatshirts and hoodies.

Ghostbusters Red Parka, Wuxly

Hot Topic – New fashion collection includes glow-in-dark Slimer apparel and accessories to launch later this month in Hot Topic stores and online.

Glow in the dark Slimer apparel, Hot Topic

Mad Engine and Ripple Junction – Apparel and accessory programs. 

Hasbro – Variety of toys and action figures based on the movie, allowing fans to save the world from a second ice age. The collection includes:

  • Squash & Squeeze Slimer, an interactive toy ghost that comes to life through motion and over 40 spooky sounds

  • Zap & Blast Proton Blaster features LED light effects and more than 20 sounds

  • Fright Features Figures include Callie, Phoebe and Trevor Spengler along with Gary Grooberson. All 5-inch figures feature film-inspired design and detail

  • Track & Trap Ecto-1 toy car includes a blaster seat and rooftop drone trap to chase spooky specters

Ghostbusters Zap & Blast Proton Blaster 15, Hasbro

Funko – Expansion of the collection of six Pop! Viny action figures, including collectible editions of Phoebe Spengler, Gary Grooberson, Ray Stantz and more.

Ray Stantz Funko Pop!, Funko

Interactive collaborations

  • “Ghostbusters” takes over Scopely’s Stumbleverse in “Stumble Guys;” fans can flaunt their favorite spectral characters with new playable Stumblers, including the Slimer, available to play for free on mobile, PC and Xbox later this month

  • “Ghostbusters” and Guardians will soon join forces in Bungie’s sci-fi action game, “Destiny 2!,” available March 19

  • “Ghostbusters: Spirits Unleashed,” a 4v1 haunt-or-hunt action video game from the asymmetrical multiplayer experts at IllFonic 

Kellogg’s – Kellogg’s Rice Krispie Treats featuring “Ghostbusters” sprinkles. 

Rice Krispie Treats featuring Ghostbusters sprinkles, Kellogg's

Pop Culture Coffee – Limited-run coffee inspired by the film; official “Ghostbusters: Frozen Empire” coffee available in the U.S. directly from Popculturecoffee.com and at select specialty retailers and conventions nationwide.

Dark Horse Comics – New four-issue series, “Ghostbusters: Back in Town,” hits comic stores March 27.

“Ghostbusters” merchandise is available worldwide with numerous licensees offering apparel, accessories, novelties and gifts, stationery and collectibles, including specialty retailers, Forbidden Planet (U.K.) and Pyramid (U.K., Europe), as well as SHIPS (Japan) and Grace Co., Ltd. (Japan).

Streetwear retailer, Culture Kings (Australia), will introduce a classic “Ghostbusters” program in March. Suburbia (Mexico) will be the Frozen Empire retail home with a boys’ apparel program from Aurimoda S.A. de C.V. (Mexico).

Continuing momentum into the fall, fans can dress as their favorite “Ghostbusters” character on Halloween, with exclusive lines of costumes and accessories from Disguise (costume division of JAKKS Pacific), Party City, Spirit Halloween and Fun.com.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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