Hunter Price Partners with DreamWorks Animation for ‘Gabby’s Dollhouse’

Hunter Price International has a partnership with Universal Products & Experiences to develop  a home and lifestyle range for DreamWorks Animation’s “Gabby’s Dollhouse.”

Hunter Price will bring “Gabby’s Dollhouse” to life through an assortment of consumer products in the collaboration, which focuses on hero product categories for the home and lifestyle division and includes hair accessories, reusable bags, gifting and apparel accessories.

Each of the products, which also include hats, gloves, scarves and umbrellas, have a natural fit with the “Gabby’s Dollhouse” core audience of 3-to-5-year-old girls and their parents. The collections have recently hit the U.K. market, with retailer partners, including Poundland and Studio.

“This partnership has so much potential and aligns perfectly with our business,” says Allana Holmes, commercial director, Hunter Price. “Our hair accessories portfolio is growing in strength and depth, from our own brands, retailer own brands and license offer. It’s an integral steppingstone to building well-rounded cross-category product solutions for the U.K. market and beyond. With more signings to be announced over the coming months, I firmly believe our ability to bring to life impactful campaigns is second to none.”

“Hunter Price is the perfect partner to bring the ‘Gabby’s Dollhouse’ brand to life through elevated home and lifestyle product,” says Tim Juckes, director, fashion and lifestyle, Universal Products & Experiences. “They’ve shown true understanding of the core audience and have demonstrated their capabilities when it comes to connecting with this audience, through engaging and imaginative products. We’re really looking forward to this adventure together.”