Activations include new live action and animated content, toys, gaming integrations and “Ryan’s World Rescue Squad” special to premiere on Ryan and Friends Plus.

License Global

March 5, 2024

2 Min Read
“Ryan’s World Rescue Squad.”
“Ryan’s World Rescue Squad.”Pocket.watch

Pocket.watch, a kids and family creator content and IP company, and Sunlight Entertainment, a production studio, further expand the Ryan’s World universe with “Ryan’s World Rescue Squad” through new live-action and animated content, Target-exclusive toys, apparel and “TAG with Ryan” gaming integrations. “Ryan’s World Rescue Squad” aims to celebrate everyday heroes and first responders through adventures.

For the first time, kids will be able to play as the new animated characters in the “TAG with Ryan” mobile game. Through new in-game innovation, players will be randomly assigned a new character that mirrors the animation and new figures found in the “Ryan’s World Rescue Squad” toys at Target, such as Fire Chief Ryan, Pilot Ryan or Officer Ryan, every time they open the app.

“We’re thrilled to further expand the Ryan’s World franchise and offer kids a unique opportunity for pretend play with coordinated physical toys and mobile gaming,” says Amanda Klecker, senior vice president, marketing and franchise, pocket.watch. “Rescue Squad related content on Ryan's YouTube channel has garnered over 1.2 Billion views to date, and we’re excited to offer more kids an opportunity to engage with more of the Ryan’s World content and experiences they love."

Related:Pocketful of Sunshine

New “Ryan’s World Rescue Squad toys” are now available at Target, where fans will find exclusive new characters like EMT Combo Panda, Patrol Ryan and Fire Penguin Peck. The line includes the “Ryan’s World Rescue Squad” Micro Mystery Figures 2-pack and the Rescue Squad Mega Micro Mystery Egg, which boasts more than 14 surprise toys inside including micro figures, a micro vehicle, “Rescue Squad” themed accessories and a comic strip. New “Ryan’s World Rescue Squad” apparel and accessories are available through Amazon as well.

“Filming new ‘Ryan’s World Rescue Squad’ content has been a great experience for our family,“ says Shion Kaji, Ryan’s father and chief executive officer, Sunlight Entertainment, “We’re excited to shine a light on real life heroes, such as EMTs and firemen, and for families at home to laugh and learn alongside our adventures on YouTube and streaming platforms.”

Next month viewers will be able to experience a new “Ryan’s World Rescue Squad” special on Ryan and Friends Plus.

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License Global

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