The global, multi-year agreement spans action figures, playsets, roleplay, preschool, vehicles, games, plush and more.

License Global

March 6, 2024

1 Min Read
Jurassic World action figure.
Jurassic World action figure.Mattel

Mattel and Universal Products & Experiences have announced they have renewed their licensing partnership to produce toys inspired by the Jurassic World franchise. Through the agreement, Mattel will continue as UP&E’s global toy licensee for Jurassic World action figures, playsets, roleplay, preschool, vehicles, games and plush based on more than 30 years of franchise characters and stories as well as future content plans, including the new Jurassic World event film just announced for 2025, and the upcoming animated series – “Jurassic World: Chaos Theory” from Universal Pictures, DreamWorks Animation and Amblin Entertainment – which will be available on Netflix later this year.

“We’re thrilled to announce the continuation of our best-in-class partnership on this blockbuster franchise,” says Nick Karamanos, senior vice president, entertainment partnerships, Mattel. “Together, we’ve not only established Jurassic World as a top-tier toy property but also built a legacy of evergreen success. Jurassic World fans are incredibly devoted, and we are committed to delivering consistently stunning products, innovative marketing strategies and impactful retail programs.”

The renewal builds upon a long-standing licensing partnership between Mattel and UP&E for toys celebrating IP, including DreamWorks Animation’s Trolls and Universal Pictures’ Fast & Furious franchises.

“Mattel offers incredible innovation and craftsmanship along with a storied history of creating enduring toy lines,” says Rafa Macias, executive vice president and global commercial officer, Universal Products & Experiences. “The 30-year legacy of the Jurassic World franchise is stronger than ever, and we’re excited to bring fans of all ages even more awe-inspiring and thrilling toys through this extended partnership.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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