Licensing Expo Party to Feature Jessie James Decker

Annual Opening Night Party will return to the Tropicana in Las Vegas, May 23.

Photographer: Harper Smith

Licensing Expo, the world’s largest and most influential licensing industry event, has revealed that Sony Music will co-host its Opening Night Party and present country music singer and songwriter Jessie James Decker as the special guest performer.

Sponsored by the International Licensing Industry Merchandisers’ Association and now co-hosted by Sony Music, this year’s festivities will take place on the evening of May 23, 2017, at the Tropicana in Las Vegas, Nev.

“We are excited to have Jessie James Decker as the special guest performer and Sony Music as the co-host of Licensing Expo’s Opening Night Party,” says Jessica Blue, senior vice president, licensing, UBM. “Licensing and brand collaborations are the natural next step as musicians look to develop key partnerships that connect them with their fans. This is the world’s largest licensing party and a must-attend event for the licensing industry.”

Sony Music Entertainment is a global recording company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalogue that comprises some of the most important records in history. It is also home to premier record labels representing music from every genre.

“We are thrilled to co-host the Opening Night Party featuring Epic recording artist Jessie James Decker and to participate at the Licensing Expo,” says Jessica Lewis, senior vice president, brand impact, Sony Music. “At Sony Music we’re committed to developing integrated new-model solutions for our brand partners, harnessing the emotional power of music to transcend the cultural conversation at mass scale. We’re looking forward to engaging conversations throughout the week.”

Decker began singing at the age of 9 and made her debut in 2009 with her self-titled album. In 2014, she released her EP “Comin’ Home,” which reached No. 1 on the iTunes chart and No. 5 on Billboard’s Top Country Albums chart. Most recently, her EP “Gold” topped at No. 1 on the iTunes Country chart, No. 4 on the iTunes Top Albums chart and No. 5 on Billboard’s Current Country Albums chart.

Past Opening Night Party entertainment has included Winter Dance Party, Fifth Harmony, Flo Rida and Kellie Pickler. Last year’s event attracted more than 1,000 of the world’s most influential brand owners, retailers and licensees for a night of networking, conversation and entertainment.

Licensing Expo, taking place May 23-25, is a trade-only event and only registered attendees may purchase tickets for the Opening Night Party. Held in conjunction with the Expo, Licensing Week takes place May 22-25 at the Mandalay Bay Convention Center in Las Vegas, Nev. The weeklong event has expanded to include new and returning educational and networking events. New offerings include a full slate of business-building opportunities that are designed to enable licensing professionals to take full advantage of their time in Las Vegas.

In addition to the Opening Night Party, the calendar includes industry events, networking opportunities and invitation-only Entertainment Showcases.

Early bird party tickets are now available for $65 and $50 for LIMA members here. Ticket prices are set to increase on Friday, May 5.