One-day event unites decision makers and thought leaders to discuss various topics related to sports licensing.

License Global

February 26, 2024

1 Min Read
Licensing International logo.
Licensing International logo. Licensing International

Licensing International and the Sports & Fitness Industry Association are gearing up for the 2nd annual Sports Licensing Summit on March 6. This marks the first time the event will take place in New York after being held last year in Las Vegas ahead of the Sports Licensing and Tailgate Show. 

DeMaurice “De” Smith, former executive director of the National Football League Players Association (NFLPA), will be a keynote speaker at the event. Through his work with the NFLPA, Smith brings insight into the sports industry and seasoned acumen to navigate evolving trends and deliver best-in-class licensing programs. 

Additional speakers will include experts from Amazon, Athletes Unlimited, Be Well Brands, The Brand Liaison, NBA, NFL, Octagon, Octane5, OneTeam Partners, Overtime, SFIA, Snapchat, Stoney Clover Lane, University of Southern California, U.S. Soccer Federation and WNBA. 

The agenda for this year’s event covers several crucial areas of focus for the category moving forward, including women’s sports, name-image-likeness, defense against counterfeiting and more.  

Agenda overview: 

  • The Future is Female: Opportunities in Women’s Sports  

  • The Importance of Defense 

  • Focus on Fashion 

  • How to Win at Retail 

  • What’s Next for NIL? 

  • Taking Fan Engagement Off the Field 

“Sports licensing is a unique category where passion meets commerce and where loyalty fuels innovation,” says Maura Regan, president, Licensing International. “At the 2024 Sports Licensing Summit, we will unify thought leaders from across the industry to examine the key strategies that will continue to expand the sports landscape into entertainment, fashion, lifestyle and location-based entertainment. This focus on the world of sports is crucial as the space drives cultural resonance and unparalleled fan engagement.” 

Licensing International thanks the sponsors making the event possible – Octane5 and the NFLPA. 

For more information on this year’s event, please visit 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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