Licensing International, Sports & Fitness Industry to Hold 2nd Annual Summit

Licensing International and the Sports & Fitness Industry Association are gearing up for the 2nd annual Sports Licensing Summit on March 6. This marks the first time the event will take place in New York after being held last year in Las Vegas ahead of the Sports Licensing and Tailgate Show. 

DeMaurice “De” Smith, former executive director of the National Football League Players Association (NFLPA), will be a keynote speaker at the event. Through his work with the NFLPA, Smith brings insight into the sports industry and seasoned acumen to navigate evolving trends and deliver best-in-class licensing programs. 

Additional speakers will include experts from Amazon, Athletes Unlimited, Be Well Brands, The Brand Liaison, NBA, NFL, Octagon, Octane5, OneTeam Partners, Overtime, SFIA, Snapchat, Stoney Clover Lane, University of Southern California, U.S. Soccer Federation and WNBA. 

The agenda for this year’s event covers several crucial areas of focus for the category moving forward, including women’s sports, name-image-likeness, defense against counterfeiting and more.  

Agenda overview: 

“Sports licensing is a unique category where passion meets commerce and where loyalty fuels innovation,” says Maura Regan, president, Licensing International. “At the 2024 Sports Licensing Summit, we will unify thought leaders from across the industry to examine the key strategies that will continue to expand the sports landscape into entertainment, fashion, lifestyle and location-based entertainment. This focus on the world of sports is crucial as the space drives cultural resonance and unparalleled fan engagement.” 

Licensing International thanks the sponsors making the event possible – Octane5 and the NFLPA. 

For more information on this year’s event, please visit Licensinginternational.org/sports-licensing-summit-2024.