France Licensing Day Returns to Paris in June

Following a successful launch in 2023, France Licensing Day & Licensing International Awards, a collaboration between Informa’s Global Licensing Group and Licensing International France, returns to Paris in June. Here, License Global speaks to Matthieu Battini, sales director, EMEA, Global Licensing Group, to learn more about this year’s event.

Ian Hart, Senior Digital Editor U.K. & EMEA

April 17, 2024

3 Min Read
Matthieu Battini, sales director, EMEA, Global Licensing Group
Matthieu Battini, sales director, EMEA, Global Licensing GroupLicense Global

France Licensing Day & Licensing International Awards is set to take place in Paris on June 27, bringing together licensing players in France for a day of meetings and networking and an evening of celebrations. It will be combined with an evening drinks reception and a look back, rewarding the successes of 2023, with the Licensing International France Awards. Registration for the event is now open.

License Global: What is France Licensing Day & Licensing International Awards?

Matthieu Battini: The event is dedicated to both the licensing community and brand extension in France. It is made up of two main parts. The first part is the day, which is dedicated to meetings between brand owners, licensing agents, licensees and distributors, who are all on the lookout for new partnerships.

The evening is marked by the Licensing International Awards, which will celebrate the best achievements of 2023.

Retrouvez les premiers mots en vidéo de Matthieu sur le France Licensing Day mais aussi quelques petits bonus!

What makes France Licensing Day & Licensing International Awards a unique event?

First of all, the simplicity of its format – it’s a one-day event – but equally, the diversity of the participants, be that the exhibiting brands or the visitors who descend on the show floor.

Related:France Licensing Day 2024 Opens for Registration

Following a very successful first edition of France Licensing Day in 2023 and positive feedback (84% of the participants valued the event as excellent), we are pleased to be running the event again this year.

The first confirmed exhibitors (35 so far) have just been announced with a great diversity of brands, including sports brands (including FFF, Tour de France and 24 Hours of Le Mans), corporate brands (including Bel, Brigitte Bardot and Le Moulin Rouge), anime and gaming brands (Crunchyroll, TOEI Animation, Bandai Namco), entertainment brands (including Paramount, Universal and Warner Bros.) as well as agents (including TF1 Licensing, Mediatoon or StudioCanal). You will be able to hear more from exhibiting companies on License Global in the run-up to the event.

Informa’s Global Licensing Group (which is behind Brand Licensing Europe, Licensing Expo and License Global) has again partnered with Licensing International for the event. What expertise does LI bring to the table?

Licensing International France, represented by Florence Ayem and Laurent Taieb, is doing a lot to support the industry alongside many other experts. We have made successful partnerships over the past 40 years for other tradeshows, namely Brand Licensing Europe and Licensing Expo.

Related:The France Licensing Landscape

The educational part with B2B meetings is crucial for the attendees and exhibitors, giving them another opportunity to connect in person, as we continue to return to face-to-face events.

Finally, when is France Licensing Day & Licensing International Awards and how can people find out more about either exhibiting or attending the event? 

The event will take place in the beautiful surroundings of Cité Internationale Universitaire de Paris in Paris, France, on June 27.

Learn more about exhibiting or visiting France Licensing Day 2024.

Register for France Licensing Day & Licensing International Awards 2024.

Watch, License Global at France Licensing Day 2023 …

About the Author(s)

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

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