Mark Kingston, senior vice president, international licensing, ViacomCBS Consumer Products, discusses the role the character brands have had in helping families navigate 2020.
Despite massive changes to business as we know it, some industries will emerge unscathed, if not triumphant, post-lockdown.
April Heeren, general manager of domestic licensing, Crayola, sheds light on the unique initiatives the colorful brand brought to life during the COVID-19 pandemic.