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Scooby Doo Builds Character

Warner Bros. Consumer Products has extended its long-term partnership with The Character Group, which will launch Scooby-Doo construction toys under its Character Building brand across EMEA and North America.

The deal includes rights for brick-based construction vehicles, buildings and collectible figures. WBCP and The Character Group have worked together on Scooby-Doo for more than 12 years. The Character Group is the Pan-European master licensee for the brand and also has distribution rights in North America and Latin America.

“As the master toy licensee with over 12 years experience working with the brand, The Character Group was the obvious choice to take Scooby-Doo into the construction toy category in Europe and North America,” says Bruno Schwobthaler, senior vice president, sales and business development, WBCP, EMEA. “We’re confident that they can replicate the success of the toy range through construction lines and we very much look forward to building the Scooby brand further with The Character Group team.”

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