Resources

Fox's "The Simpsons" continues to grow around the world, creating new categories and new experiences in every major market.

How entertainment companies are using theme parks to enhance brand awareness and connect with consumers in a whole new way.

For half a century, the Star Trek franchise has ushered in generations of fans that continue to support the enduring evergreen. This year, CBS Consumer Products will celebrate the monumental milestone with innovative and engaging live events, product assortments and marketing campaigns, ensuring that the franchise will go on to celebrate many more years of success.

An exclusive look at how the National Football League Players Association has evolved and expanded its initiatives and importance from the core legal representation of its players to their individual and collective business interests including marketing, sponsorships and brand licensing.

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in France the world's 7th largest market for brand licensing.

With almost $12 billion in retail sales of licensed merchandise, Japan continues to offer significant growth opportunities for entertainment, character and brand licensing.