Resources

Hasbro

An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.

Star Trek

For half a century, the Star Trek franchise has ushered in generations of fans that continue to support the enduring evergreen. This year, CBS Consumer Products will celebrate the monumental milestone with innovative and engaging live events, product assortments and marketing campaigns, ensuring that the franchise will go on to celebrate many more years of success.

Activision

Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.

NFLPA

An exclusive look at how the National Football League Players Association has evolved and expanded its initiatives and importance from the core legal representation of its players to their individual and collective business interests including marketing, sponsorships and brand licensing.

Spain

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in the world's 11th largest consumers products market.

France

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in France the world's 7th largest market for brand licensing.

Italy

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in the world's eight largest consumer products market.

Japan

With almost $12 billion in retail sales of licensed merchandise, Japan continues to offer significant growth opportunities for entertainment, character and brand licensing.

Germany

A look at the cultural, political and economic factors driving consumer behavior and the licensing business in the world's fourth largest consumers products market.

The U.K.

An in-depth look at Brexit and how it will impact the licensing industry in the U.K., the world's second-largest market for brand licensing.