Protecting a core brand is of the utmost importance–after all, it is the livelihood of any licensor. But how do companies tackle an issue that seems to grow larger and larger as the world becomes increasingly interconnected.
What used to be a niche market is burgeoning into a worldwide sensation, with consumers of every age seeking out merchandise based on their favorite anime brands.
Influencers are increasingly finding their place in brand campaigns and are becoming more and more essential to building awareness and driving the success of product programs.
Upcoming trends in the global toy market that will impact both retail sales and how children will play in the coming year.
The video game industry is moving into crossover content and creating an entirely new way for brands to reach consumers and further expand their IP.
Video games are no longer a solo sport as the genre gives rise to competitive gaming–and it's bringing in the crowds.
A look at the runaway success of this new retail format.
European sports organizations are expanding their brands to new territories around the globe–allowing for more opportunities to reach consumers and bring on new licensees.